The ACSI as Macroeconomic Indicator

Consumer spending accounts for 70% of U.S. gross domestic product (GDP), which means that changes in customer satisfaction as measured by the ACSI also correlate with changes in GDP. That is, increases or decreases in the national ACSI score have been shown to predict changes in GDP growth. As GDP is a measure of the quantity of economic output and ACSI a measure of its quality, economic growth is dependent on producing not only more, but also better, products and services.

Changes in Gross Domestic Product (GDP) and American Customer Satisfaction Index (ACSI)

The national ACSI score also correlates with Personal Consumption Expenditure (PCE) growth, as shown in the following chart.

Changes in Consumer Spending (PCE) and National ACSI

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