Nondurable Products

The ACSI has over two decades of experience analyzing customer satisfaction with manufacturers offering a variety of nondurable products to the U.S. consumer market. Each year, the ACSI interviews hundreds of customers about their recent experiences with frequently purchased grocery cart items such as packaged foods, soft drinks, beer, apparel, athletic shoes, and personal care and cleaning products. Altogether, the ACSI measures six nondurable product industries:

    • Apparel
    • Athletic shoes
    • Breweries
    • Food manufacturing
    • Personal care and cleaning products
    • Soft drinks

The customer survey data serve as inputs to ACSI’s proprietary model, which embeds customer satisfaction within a series of cause-and-effect relationships. Key metrics include customer expectations, customer perceptions about the value and quality of their actual experiences, customer complaints, and customer retention.

Apparel Benchmarks »
Athletic Shoe Benchmarks »
Brewery Benchmarks »
Food Manufacturing Benchmarks »
Personal Care and Cleaning Products Benchmarks »
Soft Drink Benchmarks »

ACSI Nondurable Products Report 2019-2020 »

The ACSI Client Advantage

Industry clients from any nondurable category can take advantage of ACSI’s competitive and cross-industry benchmarking capabilities through two products: ACSI BenchmarkSM and ACSI DiagnosticSM.

ACSI clients gain access to confidential data for nondurable products spanning more than two decades, with over 30 data points per year for the largest manufacturers in six categories. ACSI’s proprietary modeling helps clients gauge their own company’s performance in relation to industry competitors and best-in-class companies in other industries.

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